CUSTOMER ANALYTICS
CUSTOMER ANALYTICS
CUSTOMER ANALYTICS
Social Media Content Analysis
Social Media Content Analysis
Social Media Content Analysis
Understanding platform performance, content effectiveness and audience engagement to identify the channels, formats and timing that drive stronger digital results.
Understanding platform performance, content effectiveness and audience engagement to identify the channels, formats and timing that drive stronger digital results.
Understanding platform performance, content effectiveness and audience engagement to identify the channels, formats and timing that drive stronger digital results.
646M
Total Engagement
Strong engagement generated across the analysed social media content.
Total Engagement
Strong engagement generated across the analysed social media content.
15.28%
Avg. Engagement Rate
Content achieved a substantial overall engagement rate across platforms.
Avg. Engagement Rate
Content achieved a substantial overall engagement rate across platforms.
Youtube
Top Performing Platform
YouTube generated the highest total engagement at approximately 151M, followed by TikTok at 147M and Instagram at 135M.
Top Performing Platform
YouTube generated the highest total engagement at approximately 151M, followed by TikTok at 147M and Instagram at 135M.
Video
Leading Content Format
Video generated approximately 4bn views, substantially outperforming image, live stream, text, article, carousel and PDF content.
Leading Content Format
Video generated approximately 4bn views, substantially outperforming image, live stream, text, article, carousel and PDF content.
What the Data Reveals
What the Data Reveals
Platform and content format have a clear influence on social media performance. YouTube leads overall engagement, while video significantly outperforms other content formats by views. The analysis also shows differences between organic and sponsored activity, indicating that content strategy and distribution approach both contribute to overall performance
Platform and content format have a clear influence on social media performance. YouTube leads overall engagement, while video significantly outperforms other content formats by views. The analysis also shows differences between organic and sponsored activity, indicating that content strategy and distribution approach both contribute to overall performance
Platform and content format have a clear influence on social media performance. YouTube leads overall engagement, while video significantly outperforms other content formats by views. The analysis also shows differences between organic and sponsored activity, indicating that content strategy and distribution approach both contribute to overall performance
Business Opportunity
Business Opportunity
Prioritise high-performing platforms and video-led content while using engagement, click-through and timing patterns to refine publishing strategy and improve campaign effectiveness.
Prioritise high-performing platforms and video-led content while using engagement, click-through and timing patterns to refine publishing strategy and improve campaign effectiveness.
Prioritise high-performing platforms and video-led content while using engagement, click-through and timing patterns to refine publishing strategy and improve campaign effectiveness.
DEEPER ANALYSIS
Engagement Timing
DEEPER ANALYSIS
Engagement Timing
Click-through performance varies throughout the day, with stronger rates appearing later. This suggests publishing time may influence audience interaction.
Click-through performance varies throughout the day, with stronger rates appearing later. This suggests publishing time may influence audience interaction.
Click-through performance varies throughout the day, with stronger rates appearing later. This suggests publishing time may influence audience interaction.
Timing & Geographic Patterns
Timing & Geographic Patterns
Engagement patterns vary by time and location, providing additional context for when and where content performs most effectively and helping inform more targeted publishing decisions.
Engagement patterns vary by time and location, providing additional context for when and where content performs most effectively and helping inform more targeted publishing decisions.
Engagement patterns vary by time and location, providing additional context for when and where content performs most effectively and helping inform more targeted publishing decisions.
Tools / Approach
Tools / Approach
Power BI · Data Cleaning · DAX · Data Modelling · Visualisation
Power BI · Data Cleaning · DAX · Data Modelling · Visualisation
Portfolio visuals are static representations. The original dashboard is interactive.
Portfolio visuals are static representations. The original dashboard is interactive.
Data becomes valuable when it leads to better decisions.
Data becomes valuable when it leads to better decisions.
Every dataset has a story. HighDesigns transforms complex information into clear visual insight that helps organisations understand performance and make more confident decisions.
Every dataset has a story. HighDesigns transforms complex information into clear visual insight that helps organisations understand performance and make more confident decisions.
Every dataset has a story. HighDesigns transforms complex information into clear visual insight that helps organisations understand performance and make more confident decisions.
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